TV Disruption

I rarely watch sports on TV. The one exception is for the Super Bowl. Unless the Steelers are playing, I really don’t care who wins or loses. I look at it as a cultural event and a chance to keep up on the state-of-the-art for commercials.

This year’s game was a bit different. I spent the entire game with my iPad on my lap, checking Twitter and Facebook frequently to comment on the game, and see what others were saying too. It turned the passive TV watching experience into an interactive experience, which made it a whole lot more fun. And it should also scare the hell out of every TV maker and cable company who’s not Apple.

Why? Because if the Apple TV can recreate this experience for general TV watching, it will be a massively disruptive technology. All indications are the Apple TV will be based on iOS, so I would expect it to support all the key social media apps. Through one integrated appliance, watching television will go from passive observation to a participatory activity. That will completely change the nature of ratings and advertising, killing a lot of worthless dinosaurs in that space.

The only downside to the Apple TV will be Siri. I hope she learns to master four-letter words, because a lot more people are going to be yelling at their TVs, and expecting the TV to listen.

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